[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.digielias.cz\/i-z-male-dilnicky-muze-vzniknout-nejvetsi-cokoladovna-v-zemi\/#Article","mainEntityOfPage":"https:\/\/www.digielias.cz\/i-z-male-dilnicky-muze-vzniknout-nejvetsi-cokoladovna-v-zemi\/","headline":"I z mal\u00e9 d\u00edlni\u010dky m\u016f\u017ee vzniknout nejv\u011bt\u0161\u00ed \u010dokol\u00e1dovna v zemi","name":"I z mal\u00e9 d\u00edlni\u010dky m\u016f\u017ee vzniknout nejv\u011bt\u0161\u00ed \u010dokol\u00e1dovna v zemi","description":"Psal se rok 1890, kdy si pan\u00ed Alb\u00edna Mar\u0161nerov\u00e1 zaregistrovala svou \u017eivnost na v\u00fdrobu cizokrajn\u00fdch","datePublished":"2019-11-16","dateModified":"2023-06-02","author":{"@type":"Person","@id":"https:\/\/www.digielias.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.digielias.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"digielias.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.digielias.cz\/wp-content\/uploads\/img_a361787_w3389_t1574889802.jpg","url":"https:\/\/www.digielias.cz\/wp-content\/uploads\/img_a361787_w3389_t1574889802.jpg","height":0,"width":0},"url":"https:\/\/www.digielias.cz\/i-z-male-dilnicky-muze-vzniknout-nejvetsi-cokoladovna-v-zemi\/","about":["Ekonomika"],"wordCount":639,"articleBody":"Psal se rok 1890, kdy si pan\u00ed Alb\u00edna Mar\u0161nerov\u00e1 zaregistrovala svou \u017eivnost na v\u00fdrobu cizokrajn\u00fdch cukr\u00e1tek. Pracovala v d\u00edlni\u010dce na Balb\u00ednov\u011b ulici a vyr\u00e1b\u011bla tehdy i v zahrani\u010d\u00ed v\u011bhlasn\u00fd a velmi obl\u00edben\u00fd tureck\u00fd med. Sv\u00e9 zbo\u017e\u00ed vyr\u00e1b\u011bla se sv\u00fdm man\u017eelem, velice schopn\u00fdm obchodn\u00edkem, kter\u00e9mu ekonomika prodeje rozhodn\u011b nebyla ciz\u00ed. V\u00fdrobky prod\u00e1vali p\u0159ev\u00e1\u017en\u011b na pout\u00edch v tehdej\u0161\u00edm Rakousku.Pozd\u011bji se popt\u00e1vka natolik roz\u0161\u00ed\u0159ila, \u017ee si v Praze, na Vinohradech postavili tov\u00e1rnu na cukrovinky. U\u017e v roce 1897 za\u010dali zpracov\u00e1vat kakaov\u00e9 boby a p\u0159i\u0161li s n\u00e1padem vyr\u00e1b\u011bt v\u00e1no\u010dn\u00ed \u010dokol\u00e1dov\u00e9 figurky a v\u00e1no\u010dn\u00ed kolekce na strome\u010dek. Vznikaly dal\u0161\u00ed a dal\u0161\u00ed \u010dokol\u00e1dov\u00e9 v\u00fdrobky s nezastupitelnou vlajkovou lod\u00ed, tabulkovou \u010dokol\u00e1dou, jej\u00ed\u017e n\u00e1zev Orion dal jej\u00ed majitel vzniknout v roce 1914 a zaregistroval jej jako\u017eto obchodn\u00ed zna\u010dku. P\u00e1r let pot\u00e9 bohu\u017eel tolik ambici\u00f3zn\u00ed a n\u00e1pady chrl\u00edc\u00ed majitel, pan Franti\u0161ek Mar\u0161ner um\u00edr\u00e1. Sv\u016fj v\u011bhlas zna\u010dka z\u00edskala i t\u00edm, \u017ee zvl\u00e1dla ust\u00e1t prvn\u00ed sv\u011btovou v\u00e1lku a po n\u00ed sv\u016fj obrat ztrojn\u00e1sobit. Firma se stala nejzn\u00e1m\u011bj\u0161\u00edm v\u00fdrobcem \u010dokol\u00e1dov\u00fdch cukrovinek v Evrop\u011b. Mezi produkty, kter\u00e9 tehdy byly, ve v\u00fdrob\u011b \u010d. 1 pat\u0159ily: ka\u0161tany, ban\u00e1ny v \u010dokol\u00e1d\u011b, ko\u010di\u010d\u00ed jaz\u00fd\u010dky, nebo rumov\u00e9 pralinky. Ekonomika firmy byla velmi \u00fasp\u011b\u0161n\u00e1, co\u017e dokazuje fakt, \u017ee v\u0161echny tyto cukrovinky zn\u00e1me dodnes, jeliko\u017e jsou st\u00e1le k dost\u00e1n\u00ed na pultech obchod\u016f.\t \tNov\u00fd majitel pan Rudolf Pachl, \u010dokol\u00e1dovnu v roce 1932 p\u0159esunul z Vinohrad do pra\u017esk\u00fdch Mod\u0159an. Za jeho p\u016fsoben\u00ed \u0161la ekonomika nahoru, na\u0161lo zde pr\u00e1ci 700 pracovn\u00edk\u016f, vzniklo 180 vlastn\u00edch prodejen a zbo\u017e\u00ed se rozv\u00e1\u017eelo firemn\u00edmi auty. B\u011bhem v\u00e1lky, v roce 1944 do\u0161lo na pozastaven\u00ed \u010dinnosti kv\u016fli v\u00e1le\u010dn\u00e9 v\u00fdrob\u011b, ale i to spole\u010dnost p\u0159e\u010dkala. V roce 1947 ale do\u0161lo ke zn\u00e1rodn\u011bn\u00ed z\u00e1vodu a vznikl n\u00e1rodn\u00ed podnik Pra\u017esk\u00e9 \u010dokol\u00e1dovny. Pot\u00e9 doch\u00e1zelo k ru\u0161en\u00ed a zav\u00edr\u00e1n\u00ed spousty tov\u00e1ren a podnik\u016f a \u010dokol\u00e1dovny pro\u0161ly velkou zm\u011bnou. Vyr\u00e1b\u011bly se zde p\u0159edev\u0161\u00edm tabulkov\u00e9 \u010dokol\u00e1dy, bonbony Bonpari, \u010dokol\u00e1dov\u00e9 ty\u010dinky, v\u00e1no\u010dn\u00ed figurky a kolekce. A\u017e v roce 1993 se spole\u010dnost kvalitou rovnaj\u00edc\u00ed se sv\u011btov\u00e9 \u00farovni pln\u011b soust\u0159edila v\u00fdhradn\u011b na zpracov\u00e1n\u00ed kakaov\u00fdch bob\u016f a v\u00fdrobu kakaov\u00e9ho pr\u00e1\u0161ku, kter\u00fd zn\u00e1me pod n\u00e1zvem Granko.\t \tV roce 2004, tehdej\u0161\u00edm vlastn\u00edkem, firmou Nestl\u00e9, nastalo ukon\u010den\u00ed v\u00fdroby cukrovinek t\u00e9to zna\u010dky v Mod\u0159anech a propu\u0161t\u011bn\u00ed tehdej\u0161\u00edch 70 zam\u011bstnanc\u016f s nab\u00eddkou rekvalifikace. Spole\u010dnost ale nezanikla, ve sv\u00e9 v\u00fdrob\u011b pokra\u010duje v olomouck\u00e9 Zo\u0159e. Budova v Mod\u0159anech byla prod\u00e1na, nov\u00fdm majitelem zbour\u00e1na a postaven bytov\u00fd komplex. Spole\u010dnost Nestl\u00e9 si ponechala \u010d\u00e1st pozemku, na kter\u00e9m si nechala postavit a pronajmout administrativn\u00ed budovu jako s\u00eddlo firmy v \u010cesk\u00e9 republice.\t \tL\u00e9ta budouc\u00ed dala za vznik modern\u00ed p\u0159estavbu a pot\u00e9 i kompletn\u00ed strhnut\u00ed p\u016fvodn\u00ed, historicky hodnotn\u00e9 tov\u00e1rny \u010dokol\u00e1doven Orion na Vinohradech, na jej\u00edm\u017e m\u00edst\u011b vznikl obytn\u00fd blok. M\u011bstsk\u00e1 \u010d\u00e1st dala investorovi roku 2014 jako podm\u00ednku pojmenov\u00e1n\u00ed bl\u00edzk\u00e9ho prostoru zast\u00e1vky m\u011bstsk\u00e9 hromadn\u00e9 dopravy Orionka a k\u0159i\u017eovatky, n\u00e1zvem n\u00e1m\u011bst\u00ed U Orionky.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"I z mal\u00e9 d\u00edlni\u010dky m\u016f\u017ee vzniknout nejv\u011bt\u0161\u00ed \u010dokol\u00e1dovna v zemi","item":"https:\/\/www.digielias.cz\/i-z-male-dilnicky-muze-vzniknout-nejvetsi-cokoladovna-v-zemi\/#breadcrumbitem"}]}]